Great Islands Craft Brewery
Challenge:
Great Islands Craft Brewery
an esteemed name in the craft brewing industry, faced the challenge of outdated product labels that no longer reflected the uniqueness and allure of their signature craft beers - Pearl of the Orient, Haniluya, and 7107. The existing labels failed to capture the essence of these distinct brews, hindering their ability to stand out in a competitive market.
Approach:
Our team embarked on a comprehensive rebranding journey, with a primary focus on transforming the product labels for Pearl of the Orient, Haniluya, and 7107. Understanding the intricacies of craft beer marketing, we conducted in-depth market research to identify current design trends and consumer preferences. Collaborating closely with Great Islands Craft Brewery's passionate team, we pinpointed key brand values and unique characteristics of each beer to be highlighted in the new label designs.
Solution:
The redesigned labels embraced a modern and captivating aesthetic, tailored to the individual personality of each beer. Bold and vibrant colors were strategically chosen to convey the rich flavors and cultural inspirations behind Pearl of the Orient and Haniluya, while a more contemporary, edgy design was adopted for the 7107 label. Each label featured storytelling elements, such as the origin of ingredients and the brewing process, to engage consumers on a deeper level.
Results:
The launch of the new product labels marked a triumphant moment for Great Islands Craft Brewery. Customer feedback was overwhelmingly positive, with a noticeable increase in the visual appeal of the beers on shelves. The redesigned labels not only attracted the existing customer base but also piqued the interest of a new demographic seeking unique and visually enticing craft beers. Sales witnessed a substantial uptick, reflecting the successful alignment of the brand image with consumer expectations.
Impact:
Increase Sales
Consumer surveys indicated a significant improvement in the perceived quality and uniqueness of Great Islands Craft Brewery's signature beers.
Enhance Shelf Presence
The visually striking labels ensured that Pearl of the Orient, Haniluya, and 7107 commanded attention on store shelves, standing out among competing craft beers.
Positive Customer Perception
Consumer surveys indicated a significant improvement in the perceived quality and uniqueness of Great Islands Craft Brewery's signature beers.
This case study underscores the transformative power of a well-executed label redesign in elevating a craft brewery's brand image and resonating with a diverse consumer base. It highlights the importance of aligning visual elements with each beer's distinct personality, storytelling, and consumer expectations.