The Best Editing Apps for Photos

By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared …

How to Use Instagram Carousel Posts: 10 Tips

When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty). Whether you double-tapped on a “Throwback Thursday” post or commented on how helpful that newsletter on managing spreadsheets was, …

Refurbishing Top Content – Best of Whiteboard Friday

Posted by BritneyMuller You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz’s …

How to Become an Influencer in Your Industry

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities …