How to Get a Google Ads Certification

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it’s a great …

Robots.txt: The Deceptively Important Part of Your SEO Strategy

When I first heard the term robots.txt, I’ll admit, I didn’t know what it meant. Instinctively, I imagined R2D2 from “Star Wars” and thought, “What do robots have to do with SEO?” If you’re anything like me, technical SEO isn’t always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all …

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate. Instead of spending hours figuring out how much you should …

Technical SEO Rankability Checklist

Now we move to the more topical cream elements that you’ re virtually certainly already aware of — how to boost ranking from a technical SEO view. Getting your pages to rank needs some of the on-page and off-page parts that we mentioned before but from a chemical lens. Rankability Tips Remember that all of these elements team up, work …

How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, …