How to Identify & Work With the Best Brand Influencers for Your Business

When I scrolled through Instagram this morning on my commute, I commented on a friend’s post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer’s post about a skincare brand. That’s the thing about influencers — you follow them for a reason, so you don’t mind interacting with their sponsored content. I don’t follow …