Refurbishing Top Content – Best of Whiteboard Friday

Posted by BritneyMuller You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz’s …

How to Become an Influencer in Your Industry

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities …

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While Schema.org is continuously expanding and …

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to …