Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social …

The 20 Quantifiable Benefits of Social Media Marketing for Business

If you’ve been a marketer for a short, you most likely know the basic facts about social internet marketing: It’s cost-effective and it’s a way to engage your customers and potential customers. All that harmonies great, but you might be wondering exactly what data actually says about internet marketing social media marketing search engine optimazation use. After all, when leading …

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users pin posts about tourism activities to vacation idea boards, others …

The Ultimate Guide to Dropshipping: How to Start a Dropshipping Business

You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment …