Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social …

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to …

How to Use Instagram Carousel Posts: 10 Tips

When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty). Whether you double-tapped on a “Throwback Thursday” post or commented on how helpful that newsletter on managing spreadsheets was, …

How to Become an Influencer in Your Industry

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities …