Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social …

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are …

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users pin posts about tourism activities to vacation idea boards, others …